The UnleashPeople Podcast Episode 17

Employer Branding with Helena Schneider (de)

In the seventeenth episode of the The UnleashPeople Podcast we talk to Helena Schneider, Employer Branding Strategist andNordic Working Culture Expert.

In the approx. 35 minutes we discuss the importance of employer branding. We shed light on what employer branding really is, how it differs from traditional recruiting, and what role authenticity and values play in it. We also discuss the importance of a EVP (Employee Value Proposition) and the measurability of employer branding initiatives. We provide practical tips on how companies can get started with employer branding and emphasize the need to harmonize internal and external communication.

Key takeaways:
‍
- Employer branding is more than just marketing
- Identity-based positioning is crucial
- Values should come from the workforce
- Authenticity is the key to success
- Diversity must be communicated honestly
- Employer branding takes time and patience
- The target group must be involved in the process
- Measurability is important for success
- Break down silo thinking within the company
- Get started, even without extensive data

In case you want to just listen to the episode, here are the links:

The UnleashPeople Podcast, Episode 17