In the ninth episode of the The UnleashPeople Podcast, we talk to Madeleine Kern, the expert in Germany when it comes to job ads and the creator of the JobOptimizer.
In just over 35 minutes, we discuss the most important aspects of an effective job ad. We shed light on what makes a good job ad, what elements are important and what challenges there are when formulating job titles. We also discuss how to address the target group and which requirements make sense. Authenticity and a clear company presentation are key topics, as are practical tips for improving job advertisements.
Key takeaways:
- The job title is crucial for findability
- Job advertisements should be formulated in full sentences
- Important information such as salary and location should be clearly communicated
- Requirements should be realistic and relevant
- Soft skills should be integrated into the job description
- Authenticity in the company presentation is important
- The applicant's motivation should be taken into account
- Internal titles may differ from external designations
- Practical tips help to make job advertisements more effective
- Readers should be able to find themselves in the advertisement
In case you want to just listen to the episode, here are the links:
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