Season 2

The UnleashPeople Podcast Episode 7

Gummibears in Recruiting with Andreas Gegenfurtner (de)

In the seventh and special on-location episode of The UnleashPeople Podcast, hosts Ina and Christian visit Andreas Gegenfurtner at the Würth Elektronik eiSos offices in Munich. As an expert in Talent Acquisition, Recruiting, and Personal Marketing, Andreas provides a fascinating look into the complexities of employer branding within a massive global corporation.

While the overarching Würth Group is a traditionally conservative organization comprising over 400 companies and nearly 86,000 employees, the eiSos division operates differently. Andreas explains how eiSos champions a modern, agile "Du-Kultur" (an informal, first-name basis culture) that extends from interns all the way to the C-level. The conversation explores the unique challenges of presenting a unified external employer brand when internal communication styles vary so drastically between sister companies.

Furthermore, the trio dives deep into the psychology of respect and hierarchy in the workplace, discussing the real-world impact of formal ("Sie") versus informal ("Du") communication. They also highlight the physical manifestations of corporate hierarchy, such as executive elevators and separated canteens, and how removing them fosters better collaboration. Finally, Andreas reveals standout cAndreasdate experience strategies, such as sending physical thank-you letters with gummy bears to applicants, proving that trust, genuine appreciation, and a positive error culture ("Fehlerkultur") are the true keys to modern recruitment.

5 Key Takeaways‍

Balancing Diverse Corporate Cultures
Operating within a massive 400-company group requires delicate navigation, especially when a modern subsidiary with a flat "Du-Kultur" shares an external employer brand and career portal with much more traditional, conservative branches.
The Reality of "Du" vs. "Sie"
The choice between formal and informal address profoundly affects team dynamics. While a "Du" culture can speed up processes and foster open communication, true respect is shown through genuine, eye-level interactions rather than just superficial pronouns.
Physical Markers of Hierarchy
A company's true culture is often reflected in its physical environment. Old-school hierarchical markers, such as executive-only elevators, separate management toilets, and exclusive dining areas, create barriers that undermine inclusive and collaborative work environments.
Mastering the Candidate Experience
Going the extra mile in recruitment is a powerful differentiator. Würth Elektronik eiSos sends physical letters with gummy bears to applicants to thank them for applying, a highly appreciated gesture that protects the employer brand even when candidates are rejected.
Trust and Error Culture ("Fehlerkultur")
Breaking down hierarchies naturally leads to faster, more agile decision-making. By extending trust to all employees, including interns, and encouraging them to experiment and learn from their mistakes, companies can build a highly innovative and empowering workplace.

In case you want to just listen to the episode, here are the links:

The UnleashPeople Podcast - Season 2: Episode 7